Charlotte is raised near the beautiful city of Ghent, neighbouring the Bourgoyen-Ossemeersen nature reserve. As a child, Charlotte spent most of her time discovering this nature with friends and making tea with foraged herbs.
Fast-forward to today. Charlotte’s interest in product development and her passion for nature remained strong. This eventually led her to the academic studies of Bioscience engineering with a major in food technology.
On a Friday night following an intensive week at work, Charlotte was catching up with friends in a bar. She fancied a non-alcoholic alternative for the cocktails she’d always loved. When she asked the bartender for this, a fruity and sweet drink was served. Not quite the drink she expected. Later on, she asked for alternatives in other bars but they couldn’t offer any classy non-alcoholic cocktails. She soon realised many others shared the same feeling. The idea of making a premium sophisticated spirit was born.